Case 01 · The City Tiles
Turning a tile
shop into a
local authority.
A full marketing audit and growth strategy: fix a slow, poorly-optimised website, then build a phased social engine that turns a product catalogue into a trusted local brand.
3phase rollout, IG → LinkedIn → community
B2Btrade network of architects & builders
- Website audit: image optimisation, JS minification, dynamic meta & alt tags for SEO
- Instagram catalogue launch with CTA integration & conversion-rate optimisation
- LinkedIn positioning for architects, builders & interior designers
- WhatsApp + community management as a real customer-service channel
Marketing Audit & Strategy01 / 04
Case 01 · The City Tiles
A plan in
three phases.
Each phase had its own goal, channel and content system — so the brand always knew what to post, where, and why.
- Phase One — Instagram content launch & CTA integration
- Phase Two — LinkedIn B2B networking, blog strategy, Facebook campaigns, IG SEO & hashtags
- Phase Three — community management, WhatsApp broadcasts & influencer marketing
500+trade professionals targeted on LinkedIn
CROlead-focused funnel across channels
Phased Social Engine02 / 04
Case 02 · Secure Ages
Positioning a
healthcare brand,
B2B and B2C.
A brand marketing strategy for a medical & mobility supplier — one direction that speaks to hospitals and households alike, so leads come in organically instead of by referral only.
4audience personas, B2B & B2C
USPall-in-one, certified care solutions
- Brand house: positioning, pillars, proof points & attributes
- Value propositions mapped per persona — clinics, care homes, families, elderly
- "What we are / are not" voice & personality system
- Vision, mission & a clear, non-salesy brand voice
Brand Marketing Strategy03 / 04
Case 02 · Secure Ages
The growth
engine.
A full-funnel digital plan — from foundations and SEO to organic social, paid lead-gen and authority building.
- Brand funnel: awareness → interest → desire → action → retention
- Platform roadmaps for Instagram, Facebook, LinkedIn & TikTok
- 70% education + 30% product — the growth formula
- Step-by-step 4-month action plan with KPIs & lead magnets
5channels, one content system
3–4posts / week cadence defined
Full-Funnel Digital Plan04 / 04
