Hasnain Raza Hasnain Raza
Home Portfolio My Journey Blogs

The long version

My Journey

From business school to brand strategy and creative direction.

Education

BBA, Business Administration

Institute of Business Management (IoBM), Karachi

2020 to 2024 EQF Level 6

Certifications

Always learning — more on the way.
Anthropic certificate, Introduction to Claude CoworkView ↗ Anthropic

Introduction to Claude Cowork

Completed 2026

Google Ads AI-Powered Performance certificateView ↗ Google

AI-Powered Performance Ads Certification

Issued Nov 2024 · ID 124041313

The corporate journey

Feb 2025 to Present

Business Executive

TBH Media Studios

AI infrastructure & automation, strategic partnerships, equity & media-rights deals, high-ticket sponsorships, and cross-functional leadership.

Jul 2024 to Jan 2025

Key Account Manager

Grapes Media Ventures

Managed high-profile portfolios incl. Ginsoy Global; led social teams; brand strategy & content governance.

Apr to Jun 2024

Marketing Trainee

Design and Depth

Brand identity, campaign execution, event management and competitive analysis.

Jun to Aug 2023

Corporate Sales & Marketing Intern

Adamjee Life Assurance

Awarded Best Intern; market research, strategic reporting and data analysis.

Certifications

  • Anthropic, Introduction to Claude Cowork 2026
  • Google, Ads AI-Powered Performance 2024

Awards

  • Best Intern Award, Adamjee Life Assurance 2023

Skills

Brand strategyCreative marketingArt direction Strategic planningMarket analysisSocial media marketingB2B development

Languages

  • Urdu Native
  • English C1